Robert Mckee is at the age of 75 a giant in the field of script development, narrative storytelling and writing, primarily in film and television productions. The Robert McKee STORY Seminar at Malmo Live is a perfect opportunity to access world class further education that develops professionals both in the city and the region. Further, the arrangement is seen as an opportunity and a venue to gather many of the players in the creative industries in the region and generate cross-border collaborations and events of similar nature in the future.