The project aims to reach new audiences and make jazz a part of the vibrant club scene. We do this by combining pop and jazz, hoping in this way to develop both genres. We feel that today’s pub culture is devoid of live jazz music. Our experience is that jazz is mainly found in the organizational activities at various jazz clubs where re-growth of members has stalled. We want to give Jazz a natural place in Malmö’s nightlife. Through a genre cross-meeting between musicians from pop and jazz, we hope that jazz will reach new audiences.
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