Edible Ideas

Gro’up is a new type of dynamic player that uses food and food culture as a social tool and works towards the best possible synergies with other relevant players in the region. Edible Ideas is a way to show how all segments and sub-segments within food and food culture combine to form a whole and how food projects have strong and clear social benefits; food includes, integrates and activates. Edible Ideas is based on the idea of ​​”national gastronomy” meaning that food is an essential part of the societal system we live and work in.