The eastern part of Skåne, with Tomelilla as an example, has higher illness rates, lower educational levels and poorer educational outcomes than the rest of Skåne. Parameters that are important for positive and sustainable community development, such as education, housing, senior housing is both neglected and needs to be developed with a positive innovation. The Österlen Akademy’s main purpose is to support the industry and the municipality within their areas of expertise: medicine, healthy living, work psychology, art, music and literature. The book “Health and Beauty East of the Trail” will be published during the autumn of 2013.