Swop Shop also becomes Swop App

In a world of overconsumption there is increased interest in shopping in a sustainable way. In 2013, a clothes swop shop opened in Malmö. Many visitors have since shown a strong interest in swopping and sharing their garments, but due to distance, membership has not been an option for those living in other cities than Malmö. The aim is to develop an app that attracts more people, even outside Malmö, to change their consumption patterns and reach out to those customers who have been waiting for an economical and sustainable way to swop their clothes for new ones without impacting the environment or their wallet.